ShowFi · Apple Wallet + Google Wallet

Wallet pass marketing for webinars and booked appointments

Offer a Wallet pass when someone registers or books, then give them a saved way back to the event. ShowFi adds Apple Wallet and Google Wallet passes to the email, SMS, and calendar follow-up you already run.

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How Wallet pass marketing works

Wallet pass marketing uses a saved digital pass to keep useful information available after the first interaction. For ShowFi campaigns, that information is tied to a scheduled event or call. The registrant chooses to add the pass; your configured workflow can update details and send supported reminders. Saving a pass does not grant permission to send unrelated email or SMS campaigns.

Example: a webinar confirmation and reminder sequence

Use this as a planning example, then adapt it to your event and existing follow-up. Offer the pass with the registration confirmation. Keep the calendar invitation and preparation email. Configure the supported Wallet reminders around the event time, and use attendance data afterward to decide who receives replay or rebooking follow-up.

Explore the simulated iPhone and Android journey

Illustrative configuration

After registration
Confirmation, calendar invitation, and claim link
1 hour before
Configured Wallet reminder
15 minutes before
Configured Wallet reminder
At start time
Starting-now reminder and the saved join destination

How to set it up in ShowFi

  1. Choose one return action

    Start with a specific event, such as joining a webinar or attending a consultation. Record the event time, destination, and audience. Avoid filling the pass with several competing offers.

  2. Create the pass and connect the trigger

    Publish the ShowFi event and connect the confirmed registration or appointment using GoHighLevel or Make. Use the correct client workspace so contact details and campaign operations stay with the intended business.

  3. Explain why the attendee should save it

    Place the claim link beside a clear explanation: save the time and join link to your phone. Test the thank-you page and confirmation message on both iPhone and Android, including the final Add step.

  4. Review the campaign against a baseline

    Measure confirmed saves and tracked engagement, then compare actual attendance using the webinar or booking system. Where practical, run a controlled comparison with otherwise equivalent reminder sequences. People who choose to save a pass may already be more motivated.

What to expect on the device and in reporting

Each channel carries different information

Use email for preparation and longer instructions, calendar for the scheduled time, and consented SMS for concise follow-up. The Wallet pass holds the event details and destination. Keep these details consistent if the event changes.

A saved pass is not a guaranteed impression

Wallet notification settings, device behavior, and connectivity affect what a person sees. Avoid assuming that every issued pass was saved, every reminder was viewed, or every join-link click became an attendee.

Keep the measurement denominator visible

Calculate save rate using confirmed saves divided by the eligible recipients offered a pass. Calculate show-up rate using actual attendees divided by confirmed registrants. Record the reporting window and incomplete save confirmation before comparing campaigns.

Is ShowFi a fit for your workflow?

ShowFi is designed for agencies and teams whose campaigns lead to scheduled attendance. Evaluate it against the value of your event, integration requirements, pass volume, and onboarding needs. For ongoing loyalty or retail reward programs, check that the product supports the exact balances, redemption rules, and POS connections you require.

Choose $997 per month or $4,997 per year, with personalized onboarding, client workspaces, and 10,000 generated passes per month. Usage above the allowance costs $20 per started block of 1,000 passes.

Review plans and usage details

Check before launching

  • Keep one event title, time zone, and join destination across channels.
  • Separate claim-link visits from provider-confirmed Wallet saves.
  • Record attendance in the system that actually hosts or tracks the event.
  • Report observed differences without claiming the pass caused every change.

Frequently asked questions

How is Wallet pass marketing different from app push?

A Wallet pass uses the attendee’s Wallet app rather than requiring a separate ShowFi app. Notifications and updates follow Apple or Google Wallet behavior, including the user’s settings and platform limitations.

Can Wallet passes improve webinar attendance?

They provide another way to find the event details and join link. Any attendance improvement should be measured in your own campaign; ShowFi does not guarantee an uplift from issuing or saving passes.

Should every reminder ask the attendee to save again?

Plan invitations around whether a save has been confirmed. Where a supported status sync is configured, use it to avoid repeated invitations. If status is unknown, investigate or recheck rather than treating it as a confirmed save.

Can I use this alongside Zoom reminders?

Yes. Keep Zoom and other confirmation channels in place, then offer the ShowFi pass with the appropriate webinar destination. Test registration and the join journey before the live event.

Continue planning your Wallet workflow

Set up your next event with ShowFi

Choose monthly or annual billing, then book your included onboarding call after payment. We help configure your template, connect your workflow, and test pass delivery.

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