Reminder sequence template
A webinar reminder sequence template for higher show-up intent
Coordinate email, SMS, calendar, and wallet reminders so registrants have multiple ways to recover the webinar details before the live session starts.
Immediately after registration
Send confirmation, the calendar invite, and the wallet pass call-to-action while intent is fresh. This is the best moment to make the event recoverable.
One day before
Remind people why the session matters, confirm the start time, and keep the join path obvious. Avoid burying operational details below promotional copy.
Final hour
Prioritize retrieval. The final reminder should make the join path, time, and session identity easy to find from a phone.
Implementation checklist
Make the reminder stack measurable
These are the operational pieces that turn the page topic into an actual attendance system.
- T-plus 0 minutes: confirmation, calendar, and wallet CTA.
- T-minus 24 hours: value reminder and session details.
- T-minus 60 minutes: short retrieval-focused reminder.
- T-minus 10 minutes: direct join path and wallet fallback.